Bringing brand
stories to life
ABOUT giraffe
Every great brand has its own unique story to tell, including yours. Your brand story is how people understand who you are, where you come from and what you offer. It creates a lasting impression and a strong connection with everyone involved - your customers, staff, stakeholders, partners, to new markets and people you haven’t even met yet.
At every touchpoint, your brand must be relevant, informative and engaging in order to get the cut through and results you desire. So, let’s start this journey together because, from strategy through to implementation, Giraffe Marketing is here to help bring your brand story to life.
how we do it
Our creative process collaboratively takes you through the steps needed to deliver great branding. We tailor the journey to the individual needs of your business’s size and capabilities.
Strategy
What’s your story? This is where we get to know your business. We will work with you to develop your business objectives, audience and what you are aiming to achieve.
concept
Putting pen to paper. We focus on content that’s designed to fit along strategic points of the customer journey. We map out what content is required to achieve your goals - from video content to website design and everything in between, to maximise results and support your business needs.
create
And the fun begins! We bring the customer journey to life with creative writing and visually appealing content to attract, engage, educate and convert your customers.
launch
The cut through! Getting your message to the right people at the right time with targeted launches using various media such as digital, print, radio and direct marketing.
review
Learn, develop and optimise! We test and analyse, and execute new campaigns based on analytics. By developing a clear understanding of your business and customer lifecycles, we can transform these insights into actionable marketing strategies.
services
Find out more about the specific services Giraffe Marketing offers and how we can tailor a package to suit your needs today.