Tips & Inspiration

What smart brands need to know Google Ads in 2026 is less about hacks  and more about clarity, data quality, and intent . The brands winning aren’t spending more — they’re spending smarter. Here’s what matters now. 1. Strategy beats scale More budget won’t fix unclear messaging. In 2026, Google’s automation is powerful — but only when it’s guided properly. Campaigns perform best when there’s: Clear positioning and value proposition Strong alignment between ads, keywords and

Running Google Ads isn’t hard. Running effective  Google Ads — the kind that consistently drive conversions and make your ad spend work harder — is where strategy matters. In 2026, the most successful AdWords (Google Ads) campaigns aren’t built on tricks or aggressive scaling. They’re built on clarity, intent, and structure . It Starts With Intent, Not Keywords The biggest shift in Google Ads over recent years has been the move away from keyword obsession and towards search i

A strong content strategy isn’t just about ranking on Google. It’s about creating content that search engines understand   and   people actually want to engage with . In 2026, the brands seeing the strongest organic growth are those that treat SEO and user experience as part of the same conversation — not competing priorities. SEO Starts With Intent, Not Just Keywords Keyword research still matters — but it’s no longer about repeating phrases as often as possible. Effective c

Telling a strong brand story isn’t about saying more — it’s about saying the right  things, to the right  people, at the right  time. Analytics plays a crucial role in shaping content strategies that feel authentic, engaging, and sustainable. When used well, data doesn’t strip creativity away — it gives it direction. What “Analytics” Really Means for Content Analytics isn’t just charts and numbers. At its core, it’s insight into how people interact with your brand. For conten

When embarking on a website design project, it is crucial to establish clear lines of communication with your web designer. Proper communication ensures that both parties are on the same page and working towards the same goals. By providing essential information before starting the project, you can prepare your web designer to deliver a website that meets your expectations successfully. 1. Define Your Goals is Key to Preparing Your Web Designer Before starting any project, de

On August 10, Meta's policy change meant that businesses in the Asia-Pacific region would no longer be able to host a shop on their Facebook Page or Instagram account unless the shop had Checkout with Facebook or Instagram enabled in the US. Here are some strategies to incorporate into your digital marketing efforts to maintain visibility among their target audience, reach new customers, and effectively drive traffic back towards conversion-focused websites despite Meta's eve

In the fast-paced world of online marketing, staying ahead of the curve is crucial for businesses looking to make a mark on the digital landscape. With technology and consumer preferences constantly evolving, keeping up with the latest web design trends is essential to ensure your website stands out from the competition and engages users effectively. As we look ahead, several exciting web design trends are set to dominate the online sphere. These trends encompass visual aesth

Successful online marketing includes usability, visual appeal, mobile responsiveness, clear navigation, and strong call-to-action. Usability Usability is one of the most important aspects of website design. A user-friendly website allows visitors to quickly navigate and find the information they need. This includes having clear and concise content that is easy to read and understand. Additionally, a well-designed website should have intuitive navigation menus and search funct

Ready for some tips to help you set your social media strategy on fire this year? 2020 was a challenging year for most, from small to large businesses, creators, influencers and everyone in-between. So to help get your head into 2021 and what direction your social media strategy needs to take, I've pulled together some tips to help you focus on some key trends. Social Media Tip #1 - Video Content is King! It doesn't matter what platform... you need to be creating video conten

Finding a product or service to sell is only half the story. Now what? There are so many ways to promote your business from social networking, advertising, good old fashioned word of mouth. But before you can get into any of that you need to create your brand and logo. "Every great design begins with an even better story." - Lorinda Mamo, designer It might seem a little too simple, but widespread brand recognition is your ultimate goal! Your business needs to ignite credibili

Welcome to Giraffe Marketing. Thank you for stopping by and checking out our site. Giraffe Marketing was born out of my passion for all things creative, digital and my love of helping brands tell their story. “Great marketers have immense empathy for their audience. They can put themselves in their shoes, live their lives, feel what they feel, go where they go, and respond how they’d respond. That empathy comes out in content that resonates with your audience.” – Rand Fishkin