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Branding and logo

Updated: Jul 27, 2023

Finding a product or service to sell is only half the story. Now what?

There are so many ways to promote your business from social networking, advertising, good old fashioned word of mouth. But before you can get into any of that you need to create your brand and logo.

"Every great design begins with an even better story." - Lorinda Mamo, designer

It might seem a little too simple, but widespread brand recognition is your ultimate goal! Your business needs to ignite credibility and persuade others to spread the word about your work.

You need to create a #brand you can build on from the start. Start by thinking about your business’ unique value proposition (UVP), its personality, and the values that define it. Then you can start to think about how that looks.

Your visual brand can evolve with your business, but you need to start with something you can build your business’ reputation.

7 reasons why a logo is important

It Grabs Attention

Attention spans are increasingly short these days – especially consumers’.

It Makes a Strong First Impression

You have one chance to get this right.

It's the Foundation of Your Brand Identity

Successful branding is about telling a story that will influence customers’ emotions – plain and simple.

It's Memorable

Logos are a point of identification; they’re the symbol that customers use to recognise your brand. Ideally, you’ll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

It Separates You From Competition

Dare to be different with your logo, because your company logo tells customers why your business is unique. Sure, maybe there are 30 other Juice Bars in your city, but yours is the only one that’s committed to sustainability, and your green, earthy logo drives that message home.

It Fosters Brand Loyalty

As your brand grows, your logo is going to become more familiar to a wide range of consumers, and this familiarity creates the perception that you’re trustworthy.

Your Audience Expects it

And, last but not least... Your logo is the first thing that your audience will look for when they see any communications from your brand. It should be front and centre of all your marketing materials such as business cards, flyers, advertisements, etc. If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

So what's your story?

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