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Building Digital Solutions
Meet Our Founder
Diana Kerr is the founder of Giraffe Marketing, a social and digital marketing agency specialising in strategy-led brand growth.
With over 20 years of experience working across fitness, wellness, FMCG and service-based businesses, Diana helps brands cut through the noise with clear positioning, smart content, and marketing that actually works. Her approach is calm, considered and grounded in real-world results — no fluff, no gimmicks.
Known for her strategic thinking and hands-on execution, Diana works closely with founders and teams who value clarity, consistency and long-term growth over quick wins. She believes great marketing should feel aligned, intentional and sustainable — for both brands and the people behind them.
Our Values
At Giraffe Marketing, we believe marketing should do more than perform — it should act responsibly, support sustainable businesses, and contribute positively to the communities it serves.
We’re committed to ethical marketing practices that respect the environment, prioritise long-term impact, and help brands grow in a way that feels aligned and considered.
Ethical Marketing
We believe marketing should be honest, responsible, and respectful — of people, platforms, and the environment.
We avoid misleading tactics, unnecessary excess, and short-term thinking. Instead, we focus on transparent, values-led marketing that builds trust and credibility over time.
Why clients value this: You can trust how your brand is represented.
Strategic Clarity
Clear thinking leads to better outcomes.
We take the time to understand your business before recommending solutions. Every decision is guided by strategy, not trends or guesswork.
Why clients value this: Less confusion, more confidence in every move.
Sustainable Growth
We prioritise growth that lasts.
Our work is designed to support long-term success — commercially, socially, and environmentally. That means creating systems, content, and campaigns that evolve without constant reinvention.
Why clients value this: Marketing that supports the business, not drains it.
Collaborative Partnerships
Great work comes from steady, respectful collaboration.
We work closely with our clients as a trusted partner — offering clarity, reliability, and support at every stage. No chaos, no pressure, no ego.
Why clients value this: A marketing partner that’s easy to work with and genuinely invested.