Diana Kerr

What smart brands need to know Google Ads in 2026 is less about hacks  and more about clarity, data quality, and intent . The brands winning aren’t spending more — they’re spending smarter. Here’s what matters now. 1. Strategy beats scale More budget won’t fix unclear messaging. In 2026, Google’s automation is powerful — but only when it’s guided properly. Campaigns perform best when there’s: Clear positioning and value proposition Strong alignment between ads, keywords and landing pages...

Running Google Ads isn’t hard. Running effective  Google Ads — the kind that consistently drive conversions and make your ad spend work harder — is where strategy matters. In 2026, the most successful AdWords (Google Ads) campaigns aren’t built on tricks or aggressive scaling. They’re built on clarity, intent, and structure . It Starts With Intent, Not Keywords The biggest shift in Google Ads over recent years has been the move away from keyword obsession and towards search intent ....

A strong content strategy isn’t just about ranking on Google. It’s about creating content that search engines understand   and   people actually want to engage with . In 2026, the brands seeing the strongest organic growth are those that treat SEO and user experience as part of the same conversation — not competing priorities. SEO Starts With Intent, Not Just Keywords Keyword research still matters — but it’s no longer about repeating phrases as often as possible. Effective content strategies...